How Digital Transformation Can Increase Online eCommerce Sales For Restaurant Supply Stores

How Digital Transformation Can Increase Online eCommerce Sales For Restaurant Supply Stores

Introduction:

The restaurant supply industry is on a constant growing curve with the number of online stores increasing and competing for customers. Traditional restaurant supply stores often face the challenge of ‘how to start an online business.’ In the current market, it is not possible for restaurant supply chains to operate only on the traditional platform and there is a growing need to expand and optimize on the web platform to increase online business.

The restaurant supply industry is under tremendous pressure to cope with the modern times, as traditional stores continue to grapple with the rising costs of manual labor and work processes. Even more importantly, the consumers continue to demand real-time information, easy accessibility, and delivery services at affordable prices. In addition to this, as the standards of food safety and sustainability have risen, consumers require multiple inspections and food-standard grading.

For a long time, restaurant supply stores were dependent on local distributors and national distributors to provide logistic services and delivery. This led to a loss of control of the supply chain because of increased intermediaries.

These are the reasons transformative innovations were required to streamline the process and increase online business.

Challenges Faced:

Customer service – The primary objective of a restaurant supply stores is to provide the right product in the correct quantity to the right place and the right time. However, due to the traditional work processes and multiple stage systems this is very often delayed and leads to a reduction in customer service.

Cost control – The operating costs for the restaurant supply stores are incredibly high due to the fuel/energy and freight costs, increased number of global customers, losses due to the advent of technology, rising labor rates and new regulations.

Planning & risk management – The restaurant supply industry requires trained personnel to stay efficient and productive by conducting periodic assessments. These are essential to keep in sync with the current market trends. On a traditional platform, it takes a lot of time to carry out immense upgradation to create, understand, and follow mutually agreed upon standards to understand current performance and opportunities for improvement.

Warehousing – Traditional warehouses lack the optimal size, design, and storage systems to fulfill the growing demand. The total warehousing space is estimated to be lesser than the need for it. This makes it essential for the warehouses to move on the products from one location to another. With traditional warehouses, this takes time.

Globalization – With supply chain globalization spreading, it is essential to create procurement networks that can support and react to your restaurant supply chain. This requires the provision of consistent quality to be maintained on a global scale. With the many obstructions faced by traditional restaurant supply stores, this is a huge challenge as they struggle to understand how to start an online business.

Online Presence – Due to the lack of an online presence, restaurant supply stores eliminate a huge potential market. They fail to drive the existing market on digital platforms to their organization and miss out on revenue, increased traffic, and enhanced customer services.

Solutions:

The challenge faced by restaurant supply stores of ‘how to start an online business’ can be tackled with the upgradation to a digital restaurant supply system built on mobile and web platforms. With the world growing to digital, e-stores of restaurant supply chains equipped with the latest technology can increase online business. And to increase online sales, a well-designed website with well-strategized search engine optimization with an optimal back-end is essential.

Web Platform

A website with CRM integration manages product catalogs, quantity, and updates the prices automatically. This reduces the upkeep and manual labor related to conducting manual upgrades. Reflecting correct values provides a real-time view of costs with changing market trends.
The segmentation of product categories is another critical factor. It ensures a user-friendly platform for the visitor to browse through their preferred products which helps with purchases to increase online sales. It also eliminates the manual labor involved in updating the information regularly. New products can be scanned and added as per the categorization. With bar code reading optimization, all the relevant information of the product is combined at once.

A restaurant supply web platform can also have the following benefits:

1. Workflow Optimization:
The process of placing an order, from gaining information about the product to buying the product, can be exponentially sped up.
2. Custom Integrations:
With custom 3rd party integrations, you can add customized applications for integrating payment gateways and administration panel.
3. Data Encryption & Storage:
With encrypted security systems, data can be stored and managed according to the requirements of the organization. This eliminates manual loss of data and repetitive errors.
4. Graphical Analytics:
By creating detailed reports through the graphical and tabular representation of data, detailed descriptions of customer activity and purchases can be mapped.

 

Digital Marketing

After building a web platform, it is essential to engineer a digital marketing strategy to online eCommerce sales and benefit from a diverse landscape of digital marketing campaigns. The metrics can be calculated, in most cases, and tested for more than one type of campaign.
The following are the benefits of an optimized digital marketing strategy:
1. Target specific audiences:
With SEO integration, organizations can target specific audiences with keywords and increase online sales by code modifications and link building.
2. Advertise for increase sales:
Digitally advertise different products to different audiences as per specific customization, that drives traffic and increases online ecommerce sales.
3. Social branding:
Restaurant supply stores can spread awareness about their online through social media platforms and ensure recognition around the globe.

 

Mobile Platform

With modern mobile applications, it is possible to provide highly integrated transportation and warehouse solutions for restaurant supply stores to increase online sales. The restaurant supply trucks are connected to the in-vehicle sensors and embedded devices over the network. This helps with the monitoring of the quality of food being shipped. Sensors and RFID chips make it possible to feed critical information.
A user interfaces with real-time logging across different locations can enable people to log in and converse from various segments of the restaurant supply chain. With such features, mobile applications can allow fluent communication across the department.

Mobile applications can provide the following benefits for restaurant supply stores:
1. Live Reporting:
The mobile app can gather data and create reports of restaurant supply chains at any time of the day to keep track of the overall sales, settled and unsettled bills.
2. Increase Profitability:
Mobile applications help increase online business by easily tracking orders and resolving customer issues faster than traditional systems, this ensures better customer services and increases profitability by increasing online ecommerce sales.
3. Track Inventory:
Supervise vendors’ pricing and bills, keep track of every supply ordering and spending of your business, and count your inventory using a mobile application

Conclusion:

As restaurant supply stores breach out and understand how to start an online business, they increase their revenues by pitching products to a global audience, strategic web and mobile applications are the need of the hour. With the right combination digital marketing and technological innovation, restaurant supply stores like yours can increase ROI, reduce costs, and stay ahead of the competition.