Lesson Learnt on Multi-Cloud Strategy After 48 months, 2268+ Meetings, $3M Seed Funding

Lesson Learnt on Multi-Cloud Strategy After 48 months, 2268+ Meetings, $3M Seed Funding


Any startup is known for their idea. Arguably, a unique startup idea continues to be the most crucial requirement for a successful and sustainable enterprise. But taking your unique idea from a piece of paper to a successful and sustainable reality is one of the most daunting tasks. Of course, the technology that has a vital role in making and breaking a startup idea.


When it comes to technology, the challenges in developing a product/service and identifying the market for them have lost their complexity. Today, the advancement of technologies like cloud computing, AI, and machine learning are taking our imagination to the next level. In this article, we would not only talk about the wonders that cloud computing can create for startups but also how as an entrepreneur you could leverage it.


The story that led us to drive the pattern of success

48 Months, 189+ MVP Projects, 2268+ Online GoToMeetings, and $3M Total Seed Funding took us to perfect the right cloud computing strategy for the startups. What started with a small tech startup back in 2009, HeyPayless has now branched its roots to something substantial and innovative.


Learning from our mistakes, we have developed a robust cloud strategy for startups from a broad spectrum of industries such as healthcare, retail, e-learning, e-commerce, finance, sports and more. One of our US-based clients was a seasoned golfer with an excellent idea. He wanted to develop an app to measure a golfer’s swings and body motions to reveal the common mistakes. HeyPayless helped him to build ‘The DuoTrac 3-Sensor System’ is the world’s first complete 3D golf swing and body motion analyzer.


We leverage the multi-cloud strategy to maintain the user data and response data efficiently on the cloud. We leveraged the services from renowned cloud vendors like Amazon AWS and Google cloud to maintain the data securely with quick access. Our solution was deployed in different geographical regions that required different public cloud providers. The multi-cloud strategy helped us to use local cloud providers for data privacy regulations with on-premise deployments for better security, performance, and reliability. We leverage and guide startups to engage in multi-cloud strategy which is more responsive to their customers and regional requirements.


Why a startup need cloud computing?

The surge of technological advancements and a massive expansion in their consumption has led to dynamicity and cut-throat competition, especially for a startup. Many unique and innovative startup ideas fail to survive due to lack of experience and technological infrastructure. But aligning yourself with the right cloud ecosystem can turn your startup business a reason for your impending success or failure. We tell you how to get it right.


Cloud strategy is a savvy, multi-purpose and versatile alternative to local storage. As per the report of State of Cloud Survey 2016, the benefits of cloud technologies caused its adoption rates to soar to an astonishing 95%.


As per the survey, there are many cloud computing benefits, especially for startups. Migration to the cloud has excelled from a viable option to a modern-day necessity if they intend to attain a sustainable competitive edge. Why so, let’s have a look:


Building A Cloud Strategy



Cloud can significantly reduce IT infrastructure costs as the physical storage devices, hard drives, and paper not only needs spending but also they lead to the occupation of valuable office space and also require administrative efforts for their maintenance. Additionally, the cloud space allows you to pay only for what you use and when you use it.



Cloud storage comes with an unprecedented degree of mobility. Cloud allows you to access and modify your valuable data via laptops, PCs as well as mobile phones and tablets. In addition to this, cloud also supports the development of the mobile applications and website that further enhance your communication and work flexibility.



Unlike the physical storage, devices cloud is safe from the system malfunction. While nothing is 100% secure, the cloud does offer the most reliable way to store data which protects data via firewalls, encryption as well as the malware protection.



Many startup owners think that migrating to the cloud may cause some loss of their legacy information or may have difficulty integrating on-premise and SaaS platforms with the cloud. This conception holds no truth as the cloud in no way needs labor-intensive extract, transfer, and load (ETL) procedures. IT service providers can very easily extract data from SaaS tools and on-premise systems and integrate them with proprietary and public data sources.



The universality of the internet has allowed many startups to grow their operations across the globe by making effective use of remote teams. Only a robust cloud strategy has the potential to remote management. Cloud-driven document sharing allows on-site and off-site team members to work concurrently on a file reducing the time cost of projects considerably.


How can cloud help me for continuous integration?

Continuous integration is a development practice where developers integrate code into a shared repository frequently, preferably several times a day.

Implementing continuous Integration on the Cloud is easy. Continuous integration aims to enhance the quality of software and to decrease the time taken to deliver it. It is done by replacing the conventional practice of applying quality control after performing all the needed development. Startups can get help from modern PaaS platforms to push changes to the code managed using a version control system such as SVN or git. This brings agility to the applications.


How can the cloud help me with agile MVP development?

Any startup wants to put the product in their user’s hand as quickly as possible. Though it’s obvious, many companies still fail to do this. Instead of launching MVP, they waste months, trying to perfect their first final product version. Most of the times, they overbuild in the wrong direction. By the time of launch, they run out of money as well as time to fix it. The feedback from real users in earlier stages can avoid this.

Instead of rushing into MVP development, you can separate your initial product elements into two parts. They are must-haves and nice-to-haves. Once you’ve built your MVP, just launch. Having a cloud strategy is the mechanism to get your product to market swiftly. Why spend days with your own IT infrastructure, when you can get what you need out the door as soon as it’s ready? Don’t let needlessly wasted time stand between you and your users. Let cloud help you to perfect your product as early as possible.


What is a multi-cloud strategy?

A multi-cloud strategy is to select effective cloud solutions from different cloud platforms and combining them to build the best possible cloud strategy for your startup business. A multi-cloud strategy depends upon infrastructure services of many cloud solution vendors. This gives the organization a sense of control and autonomy in fine-tuning their overall cloud strategy.


Single cloud Vs. multi-cloud. What’s better?

On Feb 2017, something which called as a ‘Black Swan Event’ happened in the whole North Eastern United States. The Amazon Web Services Simple Storage Service (AWS S3) went completely dark, taking down massive chunks of the cloud-based internet services for a specific period. As a result, some of the biggest SaaS providers on the web went offline.

Quora, The AV club, IFTTT, Trello and a huge number of websites created with Wix fell victim to this temporary cloud failure. The disruption for subscribers that solely depended on Amazon for cloud infrastructure may have faced loss in revenue.

For any startup, getting caught in such an event may cause a permanent shutdown. But the multi-cloud strategy can offer the much-needed security for a startup. Multi-cloud deployments leverage virtualization to mitigate the risk of downtime and act as a force multiplier which grants additional benefits.


Why should a startup invest in a multi-cloud strategy?

There are ongoing battles of the cloud vendor giants in the cloud computing space. What’s better for your startup – AWS Redshift or Google’s Bigquery? Which is more affordable in the long run – AWS S3 or Microsoft’ Azure blobs? We face an overload of choices and selecting the best one seems like a daunting task. After understanding the fundamentals of the technology and different service models by each vendor, which one would you choose?

The one that claims to be the best and efficient than the others? Or the one that claims to prevent vendor lock-in effectively? How do you handle for better workload mobility? Multi-cloud computing is the ideal answer to all these questions.

Multi Cloud Enviroment
Multi Cloud Enviroment

What are the benefits of multi-cloud strategy?

Minimize the vendor lock-ins

The cloud vendor you start with may not stay relevant for you at later stages once you grow your business. For example, many cloud providers offer reasonable pricing for lower usage, but as the usage increases with business growth, cloud services become expensive as compared to other services at a larger scale. Being dependent on a particular cloud provider, moving on later can be quite tricky.  Having a multi-cloud strategy reduces your dependency on a single vendor.


Mix and match services and solutions:

You should mix and match services from several cloud-providers to create the best cloud strategy for your business. For example, running compliance restrained applications, you can use a private cloud behind a firewall and for the rest of the application can be run on a public cloud as a hybrid approach.


Make most of the public cloud cost-savings:

Cloud computing is a big game, and giant corporate vendors are constantly battling. Businesses especially the startups looking for cost savings might find these cloud computing war beneficial. To stay in the game, these giant players have reduced the price of their services. If you can migrate to a robust yet affordable cloud infrastructure, then you can save a huge chunk of money over the years.


Reduces the possibility of downtime:

Multiple cloud providers with efficient DNS routing can help you load balance the traffic and scale your software application within each cloud infrastructure. Depending on your business requirements, you can design this for the whole application stack or an individual cloud service.


Better geo-presence and disaster recovery:

Every cloud provider has different geo-presence. A multi-cloud strategy can help a startup to take advantage of better geo-presence of any cloud provider than the other. Especially the latency-sensitive applications can gain benefits from this.


How to develop and maintain a multi-cloud strategy?

Though its the perfect cloud strategy for a startup company, executing a multi-cloud infrastructure is quite challenging. You need to have the right approach and tools to operate in a multi-cloud environment effectively.


Usage Monitoring:

Monitoring your application across different cloud is highly essential. Multi-cloud system not only helps in efficient maintenance but also in cost savings from a specific cloud platform. You need to have a sound monitoring system to stay updated.


Platform Independence:

As noted above, the failure of AWS S3 has led to a loss of revenue form many businesses. Being dependent on a single cloud platform is not a suitable choice for an unhindered business especially for a startup. Multi-cloud helps you to make your application platform independent and keep it secure and running in every condition. Being a startup, you can design your application or make the required changes for this early on.


Operational and Opportunity cost:

Managing your solution multiple cloud vendors needs to be operated and controlled accurately. You need to maintain application deployments, bug patches, and security updates across all platforms with a dedicated IT resource to manage it.


Test for Fault Tolerance:

One of the best advantages of a multi-cloud setup is ‘Fault Tolerance.’ A startup must test their multi-cloud strategy after deployment by assessing all types of applications or network failures and load testing.


What is better multi-cloud computing or hybrid cloud computing?

Multi-cloud and hybrid cloud computing are nearly similar, except both are based on different models of IT infrastructure. Basically, a hybrid cloud computing environment has a mix of a private cloud, on-premises, and a third-party, public cloud, with coordination between the two. The bigger enterprises usually prefer a hybrid cloud computing environment to achieve a particular task as per their current computing demands.

As noted above, multi-cloud computing commonly refers to the use of multiple ‘Public’ cloud providers to managing for cloud services in a way that seems suitable for a given startup. In short, a hybrid cloud system can be part of a multi-cloud strategy helping a startup what it hopes to achieve.


What is the future of multi-cloud strategy?

Multi-cloud is just the beginning. The future is the mega-cloud, where a system of multiple clouds collaborate and interwork to achieve your goals more efficiently and rapidly. Multi-cloud is the next generation of IT infrastructure, and it needs intense collaboration between IT and the business; with a clear focus on building genuine strategic partnerships internally.

Mega-cloud bears the potential to scale to large footprints with cloud-managed database systems for all your digital operations and create the needed foundation to help your startup idea excel towards growth. The robust, efficient and agile collaborations in organizations can survive the challenge of rapid technological transformations while building the foundations for the mega-cloud.



The surge of emerging technologies is bringing many incredible transformations and new possibilities in our lives. The advancements in cloud technologies will play a vital role in making your startup idea a successful reality. The way today’s businesses use cloud infrastructure is changing rapidly. Startups need to evaluate their needs, and best-suited cloud feature for their every needs to stay ahead of the curve.

This transformation needs to be paired with the right and progressive approach to realize the true value of these new cloud technologies. Indeed, growing an idea into a working business is hard, especially if you are trying to mark your way to success. But, the right cloud infrastructure strategy at an early phase will help you create a great sustainable product.

Building the right portfolio of cloud-powered technologies can provide a competitive edge to any budding startup. The multi-cloud strategy offers startups a well-regulated and budget-friendly way to achieve this.  A multi-cloud architecture opens multiple gateways to help you make the best decisions and start your journey towards becoming the next level of a cloud-powered startup business.