A startup needs more than an idea. A startup needs to have a vision and a practical approach to dig more into the details of their concept, cross-examining potential hurdles, building a prototype, and preparing the final product for development. To get success in today's competitive market, a startup needs to scale rapidly and speed up the time to market with custom software development services.

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Scaling to Success

Enabling the Power of Agility to Reach to the Next Level.

Seed Stage
Idea Validation

Coming up with startup ideas can be hard, but validating them is even harder. An entrepreneur should be clear on the product he wants to build with a startup idea that addresses large markets.

Requirement Gathering

Every bit of the project idea should be brought into the life, to the digital dimension. Analyzing the idea from the technical point of view is essential, so there is clarity of the requirements and outputs throughout the cycle with brainstorming, document analysis, interface analysis and more.

Product Roadmaps

Product roadmaps offer a strategic focus and direction, prioritization and planning to the product lifecycle. A startup with limited resources needs to streamline the available resources for maximum benefits.

Prototype Design / POC Demo Development

To add life to your ideas and communicate your vision precisely, tangible product prototypes need to be created. Prototyping is the key to productive requirements capture, and critical to bringing software projects in on time and budget.


After managing a roadside assistance company for almost a decade, Eric Battleson was wanted to do more to make his customers happy. His company strategically utilizes independent contractors and private companies that perform 'road services.' Eric wanted to replace the age-old system where he needed to rely on a dispatchers office to offer calls and request for Eric's employee driver's ETAs. He simply wanted to automate the whole system to streamline communication between the customer and the drivers. The idea was indeed unique, but after validating the idea technically, Eric redefined his basic requirements. Resource gathering and composing the product roadmap was a complex job without the pre-defined scope of the project, but with the best technological help, these challenges were met efficiently. A simple yet interactive prototype of the web application software and mobile app for drivers was build as a first step to bring the product to life.

Expansion Stage
Product Re-engineering

Product re-engineering is led by a viable user experience needs, technology ecosystems, and stakeholders around it. The in-depth re-engineering process helps to enhance the overall performance of the system to be robust, scalable and extendible.

Usability Assessment & Improvement

The usability assessment helps to find how user-friendly is the product. How a common user interacts with your product defines the product success. The Usability improvement ensures that the product is free of errors, easy-to-use and worth its goal.

DevOps Support

Startups have enormous pressure to sustain and scale with a limited investment capacity. DevOps support can revolutionize the way products are built and maintain continuity in the delivery pipeline to help a startup to scale for growth.

Technology Audit

Before adopting new IT infrastructure, it's important to conduct a technology audit – providing a snapshot of your current IT framework. A periodic technology audit helps a startup in reducing future risks, improving security measures, and enabling plans.

QWICK - Expansion Stage

The created prototype was smartly re-engineered to create a web-based real-time dispatch portal to send ETA request quickly. The created product then went through usability assessment & improvement to make it responsive. To enhance the user experience the product was redesigned to simplify the call screens to add the requested call details and dispatch screens with real-time maps. This advanced system was included with set pricing and payments and reconciling screens. The system was then led to a thorough technology audit and security improvement. All the modules and major screens in the application went through stringent inspection to bring efficiency to the pre-defined user roles of the system.

Hyper Growth Stage
Personalization & Intelligence

The startup in a hyper-growth stage needs to broaden the scope of the product with new market reach. The added personalization and intelligence to the product helps it to stand alone from the competitors and define its uniqueness.

Improved UX

Amazing applications with slick designs and intuitive interfaces can be achieved with a special focus on improved UX. Especially a startup gets multiple benefits with improved UX such as customer acquisition, customer retention, lower support cost, reduced redevelopment time and enhanced productivity.

Test Automation

Test automation proves beneficial for the startups as they can execute more tests in less time, enhancing coverage and freeing human testers to do more high-level, exploratory testing.

Martech Stack

Marketing technology automation is what a startup needs to scale their brand and reach the maximum audience in minimum time. Integrating the marketing technology stack with some helpful apps for increased agility, efficiency, and seamless scaling.


To enhance the UI/UX and make the QWICK app market-ready, a customer portal was added to help customers to add the location, choose required roadside assistance services and online payment. To help reach a large number of audience through QWICK through multiple promotional channels, Eric was provided with best-in-class Martech. The final version of the app is easy-to-use and fully tested for best performance anywhere anytime. QWICK was created using the agile methodology to offer quicker and hassle-free ETA retrievals by connecting the entire group of independent Roadside assistance providers through a single app!

Why Prototype Development?
Requirements Elicitation

Obtaining high-quality requirements documentation plays a crucial role in logically arranging the project idea and define a point of reference throughout the project

Designing UI Interface

Designing a UI interface for a prototype needs brainstorming, developing, and communicating new ideas. A startup needs to verify concepts or theories and its product's potential for real-world application.

Prototype Architecture

A prototype architecture works as blueprints of a prototype. It helps to check the proof of concept, evaluate against the key scenarios, as well as check deployment restraints before beginning the upcoming iteration of your prototype development.

Evaluation & Refinement

Product iteration is crucial to building great products, and a startup needs to build a prototype until the idea is perfected. Building user-centric interfaces with a careful examination of use cases right to testing activities in UI prototyping stage can refine a prototype completely.

Inexpensive Trial & Error

Future-centric innovation always includes a potential risk of failure. By building a prototype, you can remove the approaches which don’t work to focus on the workable approaches.

Technical understanding of the problem

By developing a prototype, addressing the technical challenges of a device’s design becomes easy. The solutions to the final challenges help to build a more elegant system design of a final product.

Conflict resolution

Building your idea into a functioning prototype will give offer direct and to-the-point insight into the making of the product. It will prove beneficial in resolving any possible conflicts in the original idea.

Reduced Overall Costs of Development

The prototype offers a complete picture of the final product and its functioning. Resolving the challenges and errors in time will also reflect on product development and reduction in the total development cost by avoiding the rework.

Why MVP?
Discovery Phase

This is the first and highly critical phase of building your MVP and will define the vision of a startup. This phase is important for assessing the idea, define the project requirements and plan the next steps in the development process, including clear deliverables and timelines.

User Experience

During this phase, a fully clickable prototype is created using the best practices and latest trends in user experience to design an MVP that is easy-to-use and efficient in performance.

Functional Prototype

Functional prototype development helps to grasp the possible hurdles and offers a clear idea about the final product.

MVP Development

The advanced MVP development is needed to achieve maximum product concept in minimum resources. The development phase is the execution of your ideation and prototype designs.

Minimize development costs

More complicated startup ideas require bigger investments. For each additional feature or more beautiful design, you will have to pay. But to develop an MVP, you will need a minimum of resources.

Test your business project

Does your idea has a promising future? You can create an MVP to get as an exact answer as possible. An MVP allows you to understand how much users are interested in your app and whether they are ready to pay for it.

Save your Product Management time

To create an MVP, you will require as little time as possible. The users’ feedbacks will help you to create a highly demanded and engaging app. MVP helps you to save your product management time.

Attract More investors

One of the advantages of an MVP development for a startup is that you will have something more perspective than just your thoughts and words. It enhances your chances of being noticed and heard.

Why Complete Product Engineering?
Custom Product Development

Custom product development help startup businesses to launch custom software products faster and modernize existing software solutions with advanced system integration solutions.

Embedded Systems Development

Embedded product systems and firmware applications for turning your ideas into reality. The customized device driver designs, multi-threaded applications, and rapid prototyping are incorporated embedded system development.

Product Integration Solution

Product integration solutions connect the various software applications and IT systems, both physically and functionally to operate them as a coordinated, unified system.

Product Verification and Validation

End-to-end software product verification and validation solutions ensure error-free products. The product verification process centers on providing that the made product is in line with product strategy and design specifications.

Personalized Product

To maintain the uniqueness of the original idea intact a startup needs a customized product, and only custom software development can help to tailor the product as per the exact requirements.

Cost Effectiveness

The development of custom software does not require constant change or development for the accommodation of the company requires in the manner that off-the-shelf software does. It can be used without any significant investment for a long time.

Application of the Agile methodology

Implementation of the agile methods helps to incorporate continuous integration and daily testing into the development process, allowing the product development team to address issues while they’re still fresh.

Easy scalability

Unlike the pre-made software solutions, the customized software solutions are easily scalable as per the demand. The scalable product helps a startup to grow to without being limited or held back by their software.

Why Technology Migration / Re-engineering?
Assessment of your environment

Assessing your existing technology environment before the technology migration helps to grasp the current challenges and status.

Project planning

Migrating from one system of software to another can challenging and a long process where many things can go wrong. Proper project planning before technology migration will simplify the process.

Architecture and configuration

Startups can scale-up to newer technologies using a viable application migration architecture and configuration that is well-designed, scalable and bring efficiency to the technology migration process.

Knowledge transfer

The knowledge transfer moves your data from source to destination without storing or keeping it anywhere else – it’s simply retrieved, moved, and passed along.

Helps Businesses Open Up New Channels

Migrating technology to new channels and platforms for better reach.

Improvised systems performance

Modern technologies to enhance systems performance and scale the business multifold.

Increased data portability

The ability to move data among diverse application programs, computing environments or cloud services is increased multifold.

Enhanced operational efficiencies

Technology migration provides your startup an edge in the application migration process and improves operational efficiencies with the introduction of advanced systems.

Why Startup/Product Advisory?
Idea Incubation

It helps to create a much-needed foundation with required components (i.e., Analysis, Research, Planning, Strategy, etc.) to build your dream into reality.

Business Analysis

MigAnalysis of the Idea concerning Reality requires valid data and understanding of the human behavior to analyze the prospects of a business.

Business Plan and Strategy

A business review or strategic plan preparation is a practical necessity to serve as a framework for future decisions or for securing support and to provide a basis for more detailed planning.

Market Research

Market Research information includes but is not limited to data on your customers' needs, your competitors' abilities and trends within the industry.

Unbiased feedback

Expert consultants and advisors can provide a much-needed external outlook to the business core model and practices of the startup.

Lacking necessary Management Advise

Sound management advice based on their experience in management, finance, strategy, overseas expansion, branding, digital marketing, and development helps startups to scale rapidly.

Putting in place a strategic plan

Strategizing is crucial for a startup and startup advisors plan, such critical steps for their startup business.

Knowledge and Expertise

Advisor brings in the requisite knowledge, understanding, and expertise to a business which may be beyond the existing knowledge and skill of the company.

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