Seven Elements To Make Your Mobile App “The-Next-Big-Thing”
Seven Elements To Make Your Mobile App “The-Next-Big-Thing”
If you’ve noticed, apps like Instagram & twitter get addictive really quick. Whereas apps like Wakie, for instance, aren’t all that famous and talked about. Why is that so?
Apps that have almost the same functionalities but, some work others don’t. Well, you can’t say it’s all about the app, can you? There are much more things involved. Still, if an app is really attractive, caringly simple and awfully useful, wouldn’t it be famous?
So when you think about it, the first question that strikes your mind would be – “why should I use it?”. Think again – “What makes me use an app again and again? Can I do without it? Will things still be easy without the app? Does the app make things simple for me?”.
When an app is useful you’ll love to use it repeatedly, whereas when it appears cumbersome we’d usually want to get rid of it as soon as possible.
As you know, apps like Facebook have a lot of features. Combining them all to fit into an app for both iOS and Android wouldn’t be an easy task. For the matter of fact, Facebook did start off with a hybrid mobile app. But since it wasn’t much of a success they decided not to go further with it.
So that’s it! No app is simply great for nothing, apps are great for a reason and only when they are accepted by all they make a difference.
According to Flurry, the average user peeks into their smartphone 110 times a day! About 176 million users use apps 60 times a day.
So, accumulating all different types of apps (gaming, social, medical, transportation etc.) to work on this magical device called the mobile needs to be planned.
Here’s how you can plan to make your mobile app attractive and loveable:
The Simple & Elegant Way
Simple is beautiful although you need to be innovative in keeping the excitement going on. Use the KISS rule (Keep It Simple Stupid). Avoid overdoing an app with unnecessary features that make the app slow and dysfunctional from time to time. Don’t scare your user with so much to learn even before using the app. Go slow, teach the user step by step to understand what you want to portray.
Your app should be simple enough, such that even a 10-year-old can use it. Since you’ve got to consider all kinds of users, it best to consider your user is a beginner. Remember if a user finds it even a little difficult to use the app, they will immediately switch over to a better one. In this case, the bounce rate can be alarming.
So you don’t have to make the user work instead, just serve all on a platter. Make the user happy, satisfied and wanting more.
Take Tinder for an example, there are various other apps doing rounds which have more features than the mere one’s included in Tinder. So what makes Tinder stand out? To tell you the truth tinder simply serves its purpose without much glamor. And that’s what makes it different. Apps need to serve all kinds of people so although initially, you focus on one thing, you must know there are better things to come.
The Multitasking Buddy
Your app should provide multitasking facilities without asking for much attention from the user.
Consider the gaming app – Candy Crush, you can operate it with a single hand. And, the best part? Not much effort is required. Also, it dramatically increases the number of opportunities & chances to win.
But not all apps require less attention but most of them are easy to use like WhatsApp. It can simply connect users very efficiently which helps overcome all the other apps competing with them. They aren’t burdensome they are desirable and everyone is addicted to them. As is said, “leave a bird free after taking care of it like your own child and it will come back to you (assumed)”.
Create A New Entry
Every app with an illusion to have free choice and autonomy is desirable. Consider Google’s virtual reality device, many apps are adopting to this new concept of virtual reality. This concept of virtual reality is quite addictive; giving you a sense of freedom of imagination although not in reality but it’s there. The feeling of having a free choice with complete control often is superseded by any other option.
If you’ve noticed self-expression and full control over different aspects of a device satisfies us immensely – like changing the hair color, clothes etc. or choosing suitable weapons in a game makes us feel happy. More the number of options better is the experience, although you must avoid complications. Features in an app have to grow with the users learning capacity. So go little by little!
The App Concept
A familiar app with an unfamiliar interface often confuses the user. So along with being useful, your app has to be easy to use and the final control has to be in the user’s hands. It is through the app that your thoughts need to be conveyed to the user and a bond of understanding and trust can be formed.
Many-a-times making something simple becomes complicated because there’s so much to share and provide. So the best thing that can be done is stick to the basic concept if it’s an app used to chat concentrate on that to make it the best in chat. If it’s a dating app simply concentrate on some basic features that need to be enhanced in the app. Once the user is used to the app, you can keep adding new options to engage and keep the user active and excited.
Innovate & Excite – When you hear innovation with excitement I’m sure one app that comes to our mind is Pokémon Go! The very idea of this gaming app was amazing along with its UI/UX design and the features. All together this app is a perfect example of success and the proof is, it got viral.
For an addictive effect, the user experience has to create an impact and weak emotional response in the user, obviously in a positive way. Contrary to a strong emotional response a weak one is easy to achieve. It is actually difficult to get any user emotionally involved in your app unless “it’s religious I guess!” Also, an overwhelming emotional response will get the user exhausted and the entire purpose of engaging the user for a leisure experience will be lost.
So you need to start out simple, keep developing and building the excitement of the app as time passes so the user is never bored. Although all apps don’t need excitement some just need to be up-to-date with offers and prices like ‘Uber- booking a cab’. So where some apps are exciting others are competitive and there are some that need to be innovative (like Gaming apps)
Find Your Niche
Showcasing your app through Blog, Pinterest, LinkedIn, Tumbler etc. is possible if it is perfect for your niche and has all desirable features required. The usefulness of your app in a particular niche is even more important than any other factor.
Your app should have a multichannel capability like Evernote as it seems to be everywhere online and offline. A comfortable app which can unlock many interesting features in your niche will be a perfect fit.
The Freemium Score
There are plenty of mobile apps in today’s world and many of them are free so pricing the mobile app also matters a lot, as the competition is tough. If an app is really attractive and one without which a user can’t work, or if the app is such that the user is urged to master, then it can work well.
Incentives, rewards and cross sales help make an app even more famous. Like Dropbox that allows users to get their friends and share some free space. Rewards point and coupons play an important role in the win – win situation for mobile app development.
Subscriptions are also a great example to keep users active and updated. Upgrades and scalability are precisely for earning without disappointing the users.
So what did these apps do? Candy crush, Pokémon Go, Tinder, Dropbox, Media publications like NY Times, WhatsApp and Instagram. All these apps have reached the top, challenging every limit that could possibly obstruct them. We have become so used to these apps that we just can’t do without them.
According to Reiss, Rovio became famous and a darling of Apple as it used mobile properly before anyone else did so the timing was the factor that mattered. Toshi, a west Japanese game has six elements, whereas Angry bird has seven, the only benefit angry bird had been very good timing again! And lastly, Candy crush which is almost always around on my mobile, although simply a waste or may be a stress buster. It keeps going on with plenty of invites, doing rounds on social platforms like Facebook which never seem to end. So it comes down to one thing your app needs to get people’s attention and say- “I am useful and you need me!”