A Designer’s Guide to UI and UX Role in the Tech Industry

A Designer’s Guide to UI and UX Role in the Tech Industry

Ever thought of the consequences of having a bad website? Think again! A website is like the face of your business representing you on the internet worldwide.

 

There are many times when you must have heard people say “the product has a real great ‘UX’, or the website has a poor ‘UI’”.

Are these some kind of a slang? Not at all!

These terms are well recognized in the tech world. It’s what most companies pledge to give their users. The UI and UX designers make you see and feel that it’s worth your time to explore a website or an app. But there is a bit of confusion on each one’s role in giving you a great user experience.

“UX and UI are the most confused and misused terms in our field. A UI without UX is like a painter slapping paint onto canvas without thought; while UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the product’s success.”

-Rahul Varshney, Co-creator of Foster.fm

 

UI and UX: Understanding the Acronyms

UI Designer also called User Interface designer is an old and more practiced field, yet misinterpreted many-a-times.

Whereas, UX designer also called User Experience designer not very old, but has a separate identity from the UI designer.

Both are well known and have equal demand, they function very closely and require each other’s assistance from time to time. The UX designer is more of an analytical and technical field whereas the UI designer is more referred to graphic design. It’s like the combination of structure which is the (UI) and the functioning, measuring and optimization of the organs which is (UX) in the human body.

So, the user interface is the layout and the design and developing the look and feel of the product. All the functions and the thought process of development is done by the user experience designer for the smooth functioning and user-friendly way of using the products.

Well, that’s just about what these terms mean you can get a better insight into the role each one has to play in the entire development process. So avoiding a leap in the dark let’s go straight to the start of who does what?

Time for Roleplay

The UI & UX designers have well defined and segregated duties. Each one plays a role to complete the development process. But in the actual world, the pure diversity of roles within each discipline becomes overwhelming.

UX or User Experience designer:

As the term suggests a UX designer is required to make the user have an awesome time when using the app or website. The following are their roles and responsibilities:

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Business context analysis: This is an effort by the UX designer to understand the primary subject domain to business activities and constraints, dependencies, and scope of human interaction.

Strategy and Content: It consists of an analysis of the competitor and consumer challenges and requirements respectively. Product structure and content development for the product.

Wireframe and Prototyping: Wireframing is one of the most important structures it’s like the first step in developing the product and creating a prototype is also very important. After which it is followed by development planning and testing along with finalizing the procedures of development.

Execution and Analytics: Analysis and iterations are of prime importance for the UX designer as it gives and insight into the success and failures of making the product user-friendly. Later coordinating with the developer and UI designers and tracking goal and iterations is their final duty which is finished by ultimately testing the product.

UI or User Interface designer:

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Look and Feel:
With perfect coordination with the UX designer the UI designers understands the customer analysis and does a thorough design research. A logo design which in other words is also called branding and graphic development are the prime duties of the UI designer. Finally, a brief user guide and story line are required to make the user get a clear picture of the product.

Responsiveness and Interactivity:
Obviously, a prototyping is also required for every UI design. Interactivity and animation are also a part of the wholesome duties carried out by the UI designer. The UI designer must see to it that the design must adapt to all the device screen sizes. And the coordination and implementation with other developers.

The thought process in every development is by default the UX designers task and the UI designer brings these thoughts and ideas into reality. But it’s always best to hear it straight from the horse’s mouth.

Who’s the Master?

Can you imagine your brain without your body or vice versa? Difficult isn’t it? Your brain is the master but without your body, it’s of no use to you. A team works just like a body and the brain of the designer team is the UX or User Experience, while the command of the brain is executed by the body which is the UI Designer.

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So once the plan is ready by the UX designer the UI Designer starts implementing it. Although there is a discussion, meetings and point of views taken from all, possibilities are figured out and the finally what you see on your screen appears as the final product.

So even if there is a battle no one can win without the other:
Finally cutting short to be more precise, if you find a product that looks great but is difficult to use its an exemplary of a very good UI and poor UX design. While something that can be used smoothly and easily with terrible looks is an exemplary of a great UX and a poor UI design.

So both roles are intervened but still have a definite explanation to the tasks assigned to each.
Areas of expertise
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Different Approach For One Result

If given a task both the UI and the UX designers will act differently. Suppose you’ve got to introduce a service to the user with a prominent call to action of a contact us. Usually, the UX designer will strategically plan the flow of the content, graphic placeholder and the CTA at the end.

The UX has a broader view and a logical flow keeping the user behavior in mind. Whereas the UI designer will offer to create a beautiful visible attractive CTA and place it right at the top of the page.

The UI designer usually loves to portray the creativity with them and the UX is more on how a user behaves when on a website.

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It is always best to let alone individual duties and responsibilities handled by different sources rather than combining them. As it creates confusion and may end up in less concentration on a particular area which may need more attention.

Mixing and shuffling duties between UI and UX designers or combining both to be done by one person may end up in a chaotic situation.
You’ve got to respect their individuality and their skills. So it’s best to segregate work and get it done to the perfection rather than waste time with a single source.